An unremarkable instance that changed it all?

Reza Satchu; founder of NEXT Canada, Harvard Business School professor, guy who’s spent decades studying entrepreneurs up close, has a line he repeats often:

“You only start seeing success once you’re actually all in.”

Yeah, obviously. Your mum’s told you that. Every gym-bro Instagram page has said it in Impact font over a sunrise photo.

But when someone who’s watched hundreds of founders up close keeps repeating it, it’s worth asking why. I don’t think it’s really about effort. I think it’s about staying in long enough for the power law to show up.

I think about this constantly because once you see it, you can’t unsee it. Content, business, training, relationships, same pattern everywhere. A tiny slice of what you do accounts for almost everything that actually moves the needle.

Most of your posts go nowhere. One post repositions everything. Most client calls are forgettable. One call reframes your whole offer. Most ideas are fine, forgettable. One becomes the thing. Most weeks feel like nothing happened. A few weeks quietly compound into everything.

“Commit fully” isn’t motivational fluff in my opinion, it’s probably the only way to buy enough attempts for your outliers to show up.

I’m opening this to you:

What’s one “unremarkable” rep, a post, a call, a set, that turned out to be your outlier moment? Let’s have a round.

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An unremarkable instance that changed it all?