Never Split the Difference teaches you how to negotiate using tactical empathy—reading emotions, building trust, and guiding conversations so the other side feels understood. Chris Voss shows that great negotiation isn’t about compromise, but about using precise psychological tools to create outcomes that favor you without burning relationships.

A book guide to Profit First by Mike Michalowicz!

This course teaches you to be a strong leader using Extreme Ownership by Jocko Willink and Leif Babin. Through clear summaries and thoughtful questions, you’ll learn to take responsibility, understand goals, and lead teams to success in work or life, explained simply for adults.

Most small businesses crash because a skilled Technician mistakes doing the work for building a business. Michael Gerber says balance three hats—visionary Entrepreneur, orderly Manager, hands-on Technician—and pretend you’re franchising tomorrow: document every process, hire ordinary people to follow your playbook, and turn chaos into a predictable machine that runs without you. Work ON it, not IN it, and you’ll scale, sell, or finally take that vacation.

$100M Leads by Alex Hormozi is the mastery playbook for any business owner who wants to become a lead-getting machine. No fluff—just proven, repeatable ways to flood your pipeline with qualified prospects, scale what works, and turn free attention into paying customers. Read it once, apply it forever.

Three Feet from Gold by Sharon Lechter and Greg Reid is the mastery playbook for entrepreneurs to become quit-proof. Inspired by Napoleon Hill, it reveals mindset shifts and persistence habits from modern titans that turn setbacks into breakthroughs. Dig three more feet—your gold awaits