The most powerful conversations aren’t the ones where we talk the most — they’re the ones where we ask the right questions.
The 5-Question Discovery Framework is a simple, high-impact way to uncover what truly matters in any sales or leadership conversation:
❓ What’s your biggest challenge right now?
❓ Why is solving it important?
❓ What have you tried?
❓ What’s working? What isn’t?
❓ What would success look like?
Clarity creates connection.
Connection opens doors.
And empowered conversations change everything.