Giving FB Control?
Hey guys,
First of all I want to express my gratitude for this group, it's been a super valuable resource.
I'm a newer lead gen affiliate to FB, background mainly with nutra offers on YT, but just wanted to ask a quick question about FB ad account structure.
There are many ways to skin a cat, and there are many ways to run FB ads profitably, however it can get confusing at times when multiple people with authority and proven track records are all saying "my strategy is the best".
There are guys like Charley T who preach that giving FB full control with a "1 campaign ad account" with dynamics, a CBO, and advantage + everything, is the key to using FB properly, and there seems to be a lot of big Ecom guys following suit as well.
However in our space, from what I've seen so far, most big affiliates steer clear of dynamics, and run statics with ABO's to test, then switch to a scaling campaign in a CBO once they've found something profitable.
Since I'm newer with a limited testing budget and want to get profitable on my offers ASAP, what approach would you guys recommend?
Thank you in advance for any/all suggestions and advice 🙏
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2 comments
Matthew Meuleman
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Giving FB Control?
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