Iâm sharing a TikTok from my favourite coach Lana below, along with the link to her Content Club, because this is the kind of grounding reminder you need when youâre building something real.
Going viral is fun â but itâs not the goal.
Virality doesnât build long-term income. It doesnât build trust.And it definitely doesnât build a community that sticks around.
What actually matters is slow, consistent growth from people who genuinely connect with you. People who trust your word without hesitation. People who follow because they believe in what you share.
And the way you build that is simple: by showing up as you.
đ Your stories
đ Your experiences
đ§ Your perspective
Sometimes it feels boring, repetitive, or like youâre talking into the void â but this is the phase that builds your foundation, your reputation, and your expertise.
This is what turns your side hustles, your crypto wins, or the tools you share into something people can depend on.
Slow and steady isnât flashy⌠but it works. And it keeps working long after the viral moments disappear.
If this lands, drop a comment below and let me know where youâre at in your building phase. Iâm here, and Iâm watching your progress.