I’m sharing a TikTok from my favourite coach Lana below, along with the link to her Content Club, because this is the kind of grounding reminder you need when you’re building something real.
Going viral is fun — but it’s not the goal.
Virality doesn’t build long-term income. It doesn’t build trust.And it definitely doesn’t build a community that sticks around.
What actually matters is slow, consistent growth from people who genuinely connect with you. People who trust your word without hesitation. People who follow because they believe in what you share.
And the way you build that is simple: by showing up as you.
📚 Your stories
💜 Your experiences
🧐 Your perspective
Sometimes it feels boring, repetitive, or like you’re talking into the void — but this is the phase that builds your foundation, your reputation, and your expertise.
This is what turns your side hustles, your crypto wins, or the tools you share into something people can depend on.
Slow and steady isn’t flashy… but it works. And it keeps working long after the viral moments disappear.
If this lands, drop a comment below and let me know where you’re at in your building phase. I’m here, and I’m watching your progress.