12d (edited) • What’s Happening?
Brand sponsored studios here and growing
A few years back Chik-Fil-a started offering content on their app as brand sponsored programming and now it looks like many other large brands are doing the same .
Dick’s Sporting goods has announced a new studio they will sponsor with their own content geared to the brands “vibe”.
It funny to think that things are kinda going back to the beginning of TV how soap operas we paid for by advertisers , the name came from a “opera” sponsored by a soap company. Now we are coming full circle with brands finding new ways to advertise since traditional commercials are failing.
What do you think of these new upcoming content opportunities directly coming from a brand ?
What do you think will happen to streaming networks having to now compete with the advertisers that once funded their programming ?
Will this create more opportunities for smaller producers and content creators or make it harder?
It’s getting wild in Hollywood
Love to hear people’s thoughts
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Brand sponsored studios here and growing
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