2d • General discussion
The hidden energy leak I see in founders right before burnout
Hey builders. Writing this from a place of respect for how hard this stage is.
I had a coaching call recently that highlighted something I see a lot in early-to-mid stage founders.
They’re doing “okay” on paper.
They’re working hard.
But they feel pulled in too many directions.
In this case, the split was clear:
- A core business they genuinely love
- A side consulting path that felt safer but heavier
When we slowed the conversation down, the real issue wasn’t money.
It was self-belief.
They didn’t fully see their own value yet.
So they defaulted to underpricing, over-giving, and justifying it by pointing to “others in the industry.”
Once we unpacked that, something shifted.
Not ego. Not bravado.
Just grounded honesty:
- strengths
- gaps
- real market context
- real worth
That clarity reduced anxiety almost immediately.
They messaged me after:
“The clarity and discovery is now turning into action.”
So here’s my question for you:
Where are you dividing your energy because you don’t fully trust your own value yet? Answer in the poll below.
Drop a comment if you’re open to reflecting. I’ll respond thoughtfully.
Underpricing?
Saying yes to the wrong clients?
Keeping a side path that drains you?
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The hidden energy leak I see in founders right before burnout
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