Apr '22 (edited) • BrandPlan
BrandPlan Unique Value Proposition (example)
Use the unique value proposition statement throughout your brand.
Bonus points for integrating a positioning statement within your unique value proposition.
Example:
Unique Desired Outcome = Build a Successful Brand Step-By-Step
Unique Way To Achieve Unique Desired Outcome = Using The #1 Brand Strategy From The Most Successful Brands
Positioning Statement = #1 Brand Strategy From The Most Successful Brands
Use the unique value proposition formula to communicate more value throughout your entire brand.
You can see how I use 3 unique value propositions for each of the 3 value offerings of BrandPlan.
Comment below to share your unique value propositions for your brand and or any its offerings.
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BrandPlan Unique Value Proposition (example)
