Apr '22 (edited) • BrandPlan
Pepsi Positioning Statement (Example)
Here’s an ad from Pepsi utilizing the positioning statement for their zero sugar product.
Positioning Statement Formula (this example)
Best (adjective) (product category)
Best Tasting Zero Sugar Cola
As you go through the course and start creating your own BrandPlan you will become aware that all the most successful brands are using the same strategy.
I have included over 100 examples of elements within BrandPlan from the most successful brands but If you would like me to post more examples as I see them pop up let me know and I will.
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Pepsi Positioning Statement (Example)
