Budweiser (Mini Analysis) · BrandPlan

Mitch Sanker

May '22 (edited) • BrandPlan

Budweiser (Mini Analysis)

Brand Essence: Genuine Connection

Brand Values: Heritage, authenticity, patriotism, fun.

Brand Character: American, authentic, unpretentious, masculine, down-to-earth, for everybody.

Brand Archetype: Everyman, Entertainer

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