<100 streams to 50k+ per day, in just 5 months. Yes, it's possible

Mar '23 (edited) in 🗣️ General discussion

We need to talk about Muni Long. For those of you who don't know her, she just won a Grammy for Best R&B performance, beating out the likes of Beyoncé and Mary J. Blige.

But here's the kicker... rewind just 18 months and she had 0 monthly listeners. Yes, you read that correctly, 0.

To be clear, we're not talking about overnight success here. This journey took dedication, perseverance, and taking some risks.

When her first EP dropped in July 2021 her songs were getting less than 100 streams per day.

During that time Muni would...

- Shoot down her own ideas down before she even started making the content.

- Compare her results to other people's, putting unnecessary pressure on herself.

- Felt like content that performed poorly made her a "failure"

But then, a series of creative posts on TikTok/IG Reels in addition to utilizing her connections on socials led to one of her tracks (which wasn't even a single) going from less than 100 streams on Spotify per day to more than 20,000 per day — in just 3 weeks.

That song didn't even prove to be her biggest hit that year... following this strategy and applying some key takeaways from the first campaign ensured that her track, "Hrs & Hrs" racked up more than 50,000 streams per day.

And here's another kicker... that track wasn't even a single and it only came out on November 21st that year, and yet it became the 7th most streamed song on Apple Music of 2021.

Now, I'm sure what you're most interested in is what was this strategy that Muni Long was using? Well, we've since gone on to name this strategy "The 90 Day Blueprint" and Muni is just one example of how effective it has been for artists in a similar position to you.

Want to find out more about the Blueprint and how we can help you? Click the link below.

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