The Recession No one is talking about and how to get ahead in 2026
by now you've heard me paint a very different picture of what marketing could feel like — peaceful, pre-sold, and rooted in your design as a leader, not a chaser.
But maybe you're still asking:
“Why does it feel so hard right now?”
“Why do I feel like I'm doing all the right things —
but still chasing, following up, and getting ghosted?”
It's not because you're bad at business.
It's because the landscape has shifted.
We're in a full-blown attention recession.
  • Content is multiplying.
  • Offers are everywhere.
  • AI is flooding the feed.
Everyone's trying to be louder, faster, more “engaging.”
But your ideal patient isn't starved for content.
They're starved for connection.
They don't need another freebie.
They need someone they trust to help them decide.
And here's the truth:
In 2026, trust will be the most valuable currency in your business.
  • Not clever reels.
  • Not viral hooks.
  • Not even “value-packed” emails with 10 DIY tips.
✨ Just trust.
The kind that builds slowly but deeply.
The kind that lets someone breathe, reflect, and say…
“This is the person I've been looking for.”
“She gets it.”
“I'm ready to do the work — and I want to do it with her.”
So the real question is:
How do you hold attention long enough to build trust —
without burning out, chasing, or performing every day?
You lead with conviction, not pressure.
And you deliver content that meets people where they actually are —
mentally, emotionally, spiritually.
That's why I teach the Pre-Sold Patient Podcast Protocol.
Because audio is the last place people are still paying attention.
📱 While they're driving.
🧺 While they're folding laundry.
🥣 While they're making dinner.
And that kind of access? It's intimate.
Not for the masses — for the ready ones.
Inside the upcoming coffee hours, I'm going to show you how to use a private podcast to create:
✔️ A safe, intentional container for your message
✔️ An experience that moves people through the real stages of change
✔️ And a filter that pre-qualifies and activates the right people
So they arrive already in decision — and you don't have to chase.
We're about to get real practical.
This is where your leadership meets your strategy.
And the best part?
You don't need a big list, a team, or another funnel.
Just your voice, your story, and a method that leads with peace.
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Alex Pankoke
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The Recession No one is talking about and how to get ahead in 2026
Boutique Practices
skool.com/boutique-practices
For faith-led women in healthcare building a practice that works—profitable, peaceful, sustainable, and doable between prayers and pickup.
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