This is Dua's version of Givenchy Gentleman Society Eau Extreme. I love Gentleman Society and I think this DNA was great follow-up to that one when they added coffee and nutmeg. Some say there is a longevity issue with the OG and the rest of the line, which I can't argue too much with, even the Dua version is semi plagued by the same issue, but with it only being about $.31 per wear with 7-8 sprays, I am ok with respraying as I go along, if needed