Every single day that passes, we are accumulating more and more data about how Amazon’s moderation systems are behaving after the recent updates introduced around April 2026.
Some of you may have already noticed that assignment and promotion verifications are currently taking longer than usual before moving from “Completed” to “Verified.”
This is intentional.
We decided to make an extra effort and gradually contact our users one by one to verify whether their Amazon accounts are actually being used in a healthy and sustainable way.
It’s important to clarify something:
Until March 2026, virtually everything we recommended was working extremely well.
The problem is that starting from April, after analyzing the enormous amount of internal data we have inside BookVillage, a very clear pattern emerged.
Some types of Amazon accounts that previously behaved perfectly fine are now suddenly experiencing much higher moderation and review removal rates.
We are specifically talking about accounts created mainly to post ebook reviews on a marketplace different from the one where the user normally makes physical purchases.
For example:
A user lives and shops physically on one Amazon marketplace, but creates or uses another marketplace almost exclusively for ebook reviewing activity.
Even when these users behaved correctly:
• not posting too many reviews per week
• using mostly verified purchase reviews
• spacing reviews reasonably well
Amazon now appears to tolerate these account structures much less than before.
Because of this, these types of accounts will no longer pass our new verification standards inside BookVillage.
Amazon accounts must now show real and natural purchasing behavior.
And as already mentioned in previous updates, another major factor appears to be review speed.
Both on the reviewer side and on the author side, when more than one review happens within roughly a 36-hour timeframe, the probability of moderation appears to increase significantly.
This is exactly why we continue insisting on naturally spacing reviews over time.
With these new account verification systems and with users following the updated guidelines correctly, we genuinely believe we can eliminate a very large portion of the current problems.
And here is another extremely important point:
When Amazon starts rejecting even a small number of reviews from one of your reviewer accounts, you should immediately treat it as an alarm signal.
At that point, you should evaluate whether:
• the account needs stronger real purchase history
• the account should be paused temporarily
• or whether it’s better to abandon it entirely and build a new Amazon account with healthier and more natural behavior patterns
Your Amazon reviewer accounts should be treated like real business assets.
They must be protected and preserved carefully.
Always remember:
The review you post is the review another author receives. And vice versa.
I also want to leave you with one final reflection.
If even a platform like BookVillage, with this level of moderation, monitoring, filtering, and obsession over safety, is still experiencing some review removals…
How do you think other services and platforms are currently performing?
I’ll tell you the answer:
Very, very badly.
You only need to spend a few minutes on Google, Reddit, or publishing forums to realize how widespread these problems currently are.
I will continue sharing every important update with you.
But honestly, with the new verification systems and controls we’ve implemented, I truly expect a major improvement moving forward.
BookVillage is your ally.