🧭 Text / DM Script #1 — The Reconnect
“Hey [Name], saw something that reminded me of you — made me realize we haven’t caught up in forever. How’s life treating you these days?”
→ Natural curiosity, not a pitch. The conversation flows toward a life update, then you layer in market relevance later.
💬 Text / DM Script #2 — The Market Touchpoint
“Hey [Name], quick heads-up — the market’s shifted again, and I immediately thought of your neighborhood. If you ever want a quick pulse check on what’s happening, I’ll send you my honest take — no fluff.”
→ Authority + transparency. Shows you lead with insight, not agenda.
☕ Text / DM Script #3 — The Social Follow-Up
“Hey [Name], I saw your post about [life event]. Made me smile. Congrats on that — you’ve built something great. By the way, I’ve been doing something new in real estate that’s helping clients navigate this market in smarter ways — I’ll shoot you a quick update if you want?”
→ Connection first. Business second. Elegant permission-based pivot.