What are you really doing on social media?
Are you just showing up and hoping someone finds you…
or are you being intentional?
Knowing who your audience is goes beyond age and gender.
It’s also about understanding:
  • Where they live
  • What time zone they’re in
  • What problems they’re trying to solve
  • What platforms they actually use
If you don’t know where your audience is located, it becomes harder to:
  • Post at the right times
  • Create relevant content
  • Speak to real needs instead of guessing
Social media isn’t just about visibility — it’s about connection and strategy.
Discussion question:
How well do you really know your audience, and how does that influence what you post?
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3 comments
Charlisa Harris
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What are you really doing on social media?
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