Are you just showing up and hoping someone finds you…
or are you being intentional?
Knowing who your audience is goes beyond age and gender.
It’s also about understanding:
- Where they live
- What time zone they’re in
- What problems they’re trying to solve
- What platforms they actually use
If you don’t know where your audience is located, it becomes harder to:
- Post at the right times
- Create relevant content
- Speak to real needs instead of guessing
Social media isn’t just about visibility — it’s about connection and strategy.
Discussion question:
How well do you really know your audience, and how does that influence what you post?