23d • Business Foundations 🏗
“The first mistake most entrepreneurs make is naming the company before understanding the business.”
Before selecting a name for your business answer these questions first.
STEP 1:
What problem are you solving?
STEP 2:
Who pays for it?
STEP 3:
Can you deliver it consistently?
STEP 4:
Can it scale through systems/subs/tools?
STEP 5:
THEN name the business.
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“The first mistake most entrepreneurs make is naming the company before understanding the business.”
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