Oct 26 • Leveling Up
Top Craft Trends for the Holidays
1. Eco-Friendly & Upcycled Creations
Sustainability is at the front of buyers’ minds. Crafts using natural, recycled or foraged materials are gaining traction. Rolife+1Ideas: wreaths made of dried foliage, repurposed wine bottles as luminaries, recycled gift tags and décor.Why it works: Builds story, aligns with values, and often taps into premium pricing because of its “ethical” appeal.
2. Vintage / Nostalgic Aesthetic
Older styles, sentimental looks, heirloom-feel pieces are trending. Rolife+1Ideas: retro ornaments, felted characters, designs with gentle wear-look, muted palettes, old school shapes.Why it works: People want meaningful holiday décor that resonates emotionally — not just flashy.
3. Soft Pastels and Alternative Holiday Palettes
Beyond red/green. Soft candy pinks, mint greens, gentle blues, light purples are showing up. Rolife+1Ideas: pastel ornament sets, coordinating gift-wrap with pastel craft elements, “new wave” holiday pillows.Why it works: Stand-out in marketplace; fits with modern aesthetic brands like yours.
4. Personalized & Handcrafted Gifts
Custom, handmade, meaningful things sell well—especially for holidays. Martha Stewart+1Ideas: monogram ornaments, personalized gift tags, custom desk décor, craft kits people can gift.Why it works: Buyers are looking for items that feel special, not mass-produced.
5. DIY / Craftable Kits & Experiences
Not only finished products but kits for others to make or that come with materials + instructions. Martha Stewart+1Ideas: “Build your own ornament kit”, felt pennant DIY bundle, upcycled home décor kit with instructions.Why it works: Adds value, taps into “experience” trend, perfect for creators who want to package & sell digital + physical components.
6. Textural & Tactile Materials (Felt, Wood, Natural Fibres)
Materials that feel good, craft-y, DIY friendly. Better Homes & Gardens+1Ideas: felt pennants, layered wood décor, embroidery pieces, natural fibre adds.Why it works: Hands-on, appealing, good for craft markets and social media visuals.
📌 How You Can Apply These For your prand
- Choose one trend (say: pastel palette + felt textures) and design a holiday craft bundle (DIY kit + printable instructions + video prompt).
- Use your brand colours (purple/pink/black) to give a twist on the trends – e.g. pastel items in your brand palette to stand out.
- Keep the personalization option — allow buyers to add their name/date etc.
- Consider bundling the digital component (instruction + SVG/PNG) plus physical supplies — taps your strengths in digital marketing + design.
- Create social content that shows “behind the scenes” making these crafts — users see the texture, feel, process.
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Top Craft Trends for the Holidays
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