We're putting Hermes on pre-launch prep — here's what that actually looks like
Before we go live with anything new, we prep. Assets, docs, copy, the stuff that makes a launch feel ready instead of rushed.
Hermes is handling that workload now. Not the creative, that's still on us. But the assembly, the formatting, the "make it exist in 5 places at once" work.
What that means in practice:
We feed it the brief, it structures the output. We review, tweak, approve. It ships.
No more manually updating 4 different doc folders before every release. No more "wait, did we already post that announcement?" The system knows what exists and where.
We're not AI-first because it's trendy. We're AI-first because a 2-person team that automates the boring stuff ships more than a 5-person team that doesn't.
The founders in the Foundry know this already. If you're still copy-pasting your own launch assets across 6 tools every time, that's not hustle, that's waste.
Question for you: what's the one prep task you keep putting off because it feels too tedious to do manually? I'll bet there's an agent for that.
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John Higham
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We're putting Hermes on pre-launch prep — here's what that actually looks like
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