Here's what I see every cohort: founders who nail launch day and then go dark for 6 weeks "iterating." Meanwhile, the scrappiest builders in the Foundry are shipping every 2 weeks and outlearning them.
Iteration isn't polish time. It's your between-launch improvement engine. It's where you find out what you actually built vs what you thought you built.
The loop is simple:
1. Ship something real
2. Get it in front of users fast
3. Watch what they actually do (not what they say)
4. Fix the 1 thing blocking them
5. Repeat
Heap, Posthog, amplitude. Pick one. Look at the one event that's dropping off. That's your iteration target.
VC-backed startups iterate slowly because they need board sign-off to change direction. You don't. That's your edge.
The founders who win are the ones who shipped ugly, learned fast, and iterated faster. Not the ones who "waited until it was ready."
So here's the question: what's the one thing users are doing that you didn't expect? And are you fixing it this week, or waiting for the next launch?
If you want a group of founders who actually do this every 2 weeks instead of talking about it, you know where to find us.