Can you believe it, there's a popular social platform that's growing like weed (yeah legal!!) and Marketers are missing it BIG TIME!! Can you guess which platform? If you said YouTube, you're absolutely 100% right!! Have you seen the latest on YouTube's popularity with advertisers? 👀 Let's break it down! YouTube is absolutely CRUSHING it with: 🏆 #1 app among teens 📺 Taking over traditional TV screens (g'bye cable!!) 💰 Printing money $$$$ for Google But here's the truth ... Despite all this success, YouTube is sitting at just 51% popularity with marketers! Can you believe it? 😮 Meta's platforms are still HOT for Marketers!! HelloOoo Facebook & Insta!! And get this - LinkedIn (yes, LINKEDIN! 😮) is more popular to Advertise on with a whopping 65%! TikTok's hanging really low at 28%, showing not all marketers worldwide are as obsessed with it as peeps in the US and Europe. Have you noticed this too? 🧐 Everyone's talking Facebook, Instagram, and TikTok AD strategies, but YouTube barely gets a mention in marketing convos! Are MARKETERS missing out? Hell YEAH!! It seems YouTube might be the hidden gem 💎 for marketers since: 📈 Ad revenue is up 👨‍👩‍👧‍👦 More users are joining 📺 CTV (Connected TV) on the rise 🌟 If you want TRAFFIC, Don't sleep on YouTube! 💤 💰It might just be the advertising goldmine you've been looking for! ✨Thoughts? Comment below! 👇🏽👇🏽 📸 Image Credit & Source: Stacked Marketer

@Zahida A Khan you mentioned that the book, 'Influence by Dr. Robert Cialdini' is a great read in understanding the psychology behind buyers n why people say yes, and how to apply these insights in business -- can you share your summary notes?

The seminal book, "Influence" by Dr. Robert Cialdini will show you how to be super persuasive and hear that magical word, 'YES,' more often in your business deals and everyday life! If you've been in the online game long, you've seen many of these Persuasion Principles. This book is the secret sauce behind many successful off/online marketing campaigns, teaching you how to ethically tip the scale in your favor and close more sales. So, let's get ready to level up your persuasion skills while having fun – just remember to use your new superpowers for good, yuh hear? 😉 TL;DR: The 7 Principles of Influence (see screenshot #2 & #3) 1️⃣ Reciprocity : Give first → Ask later - A skincare brand offers a free eBook on "5 Steps to Glowing Skin" to email subscribers → causing an increase in sales. - You help a neighbor move → they invite you to dinner later. 2️⃣ Commitment : Start small → Build big. - An app asks users to commit to “3 workouts this week” → leads to premium subscriptions. - You start journaling daily → soon you’re writing pages every night. 3️⃣ Social Proof : Follow the crowd. - A SaaS company showcases testimonials like “10,000+ businesses use us!” → increases sign-ups. - You see friends raving about a new Netflix movie → you decide to watch it too. 4️⃣ Liking : People buy from those they like. - Influencers with relatable vibes sell products effortlessly → think TikTok. - Your friend recommends a book → you buy it just because they’re so excited. 5️⃣ Authority : Trust the experts. - A financial advisor posts LinkedIn videos wearing a suit → builds credibility. - You trust your doctor’s advice over random Google AI results. 6️⃣ Scarcity : Rare = desirable. - An e-commerce site uses “Flash Sale: Ends in 2 Hours!” → drives urgency. - You grab the last slice of pizza at a party → FOMO wins. 7️⃣ Unity : Shared values = stronger bonds. - A brand aligns with #ClimateAction → eco-conscious buyers flock to them. - You bond with someone over a shared love of hiking → instant friendship.

Got an invitation to join this group (see screenshot) and I can't relate to the community name Do you belong to a community where the name is not aligned with its niche, and it's working well -->> please share!! Should our Offer/Community Name align with our niche/members/clients?

Ever wonder why some logos tilt? Turns out it's not just for looks - it's literally playing mind games with your customers! Let's TILT it: 👆 UPWARD TILT = ENERGY VIBES - Makes people think "action & excitement" - Perfect for fitness brands & energy drinks - Research Shows Increases purchase intent by 44.5%! - Think: Monster Energy, Prime, Nike 👇 DOWNWARD TILT = CHILL VIBES - Signals relaxation & calm - Great for spas & wellness brands - Research Shows Boosts appeal by 17.7% - Pro tip: CBD brands and Sleepy Teas, this is your secret weapon! The scientific term is known as, “embodied cognition” Basically, your brain 🧠 feels the motion and says, “If the text’s moving, hell, I’m moving too.” 🎯 Quick Tips: - Match tilt to your brand's energy - Keep it maximum ~45° (still readable) - Only tilt text/logos, not images - Test & track those results! Test it yourself on an Ad or SM post and share your results. 📖 Research: The ups and downs of visual orientation: The effects of diagonal orientation on product judgment. Journal of Consumer Psychology