Oct 17 (edited) • General discussion
The $0 Ad Spend Client Strategy (Credit: Jeff Lopez)
I want to share something I learned from Jeff Lopez at the HighLevel Summit that really stuck with me.
Most businesses aren’t struggling because they don’t have enough leads.They’re struggling because they’re not converting the leads they already have.
Jeff showed how he’s getting clients by helping them make their existing marketing work better — not by selling them something new.
Here’s how he’s doing it 👇
He goes to the Facebook Ad Library, looks up businesses already running ads, and reaches out with one simple message:
“I have a tool that helps increase the conversions of the marketing you’re already doing — without you spending more on ads.”
That one line works because he’s not pitching marketing. He’s offering to help them get a better return on what they’re already investing in.
When someone says yes, he shows them how his system works:
His system is an AI powered followup/appointment setting system.
Yours can be whatever your offer is.
It’s smart — he’s not trying to replace what they’re doing. He’s just fixing the broken part of the process.
Businesses already spending on ads are the best clients because they believe in marketing. They just need help making it work.
Big shoutout to Jeff Lopez for sharing this one — it’s simple, it’s effective, and it’s exactly the kind of thing people overlook while chasing the next big idea.
I’ll be having Jeff on my podcast soon to go deeper into his process and how you can apply it in your own business.
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The $0 Ad Spend Client Strategy (Credit: Jeff Lopez)
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