Use The Tariffs To Your Benefit!
Temu is dead.
TikTok Shop is dead (for importers)
Classic dropshipping is on life support.
Today is May 2.
New China tariffs just hit the mainland and the clock is ticking.
I spent this morning on the phone with a DHL exec.
They tried to deliver a fifteen‑dollar hoodie from Temu.
Customs slapped a nineteen‑dollar tariff on top.
The buyer said, “Return to sender.”
Air shipments under eight hundred dollars now face a one hundred twenty‑five percent duty.
Ocean containers are getting the same treatment at the ports.
Retail buyers are freezing orders in China praying the policy is rolled back.
That panic is our signal.
I pulled twelve months of Meta data.
Average CPM climbed from ten dollars last April to fifteen dollars by March.
In the first forty‑eight hours of May CPM is sliding fast.
Why?
Import‑dependent sellers are pausing spend as inventory dries up and conversion costs spike.
Their exit leaves cheaper ad space for operators who control product.
We have a narrow window to grab those low CPMs and scale campaigns.
History says the market will correct without warning.
It could be hours, days, maybe a few months.
Move now or watch the door slam shut.
Strap in.
Twenty twenty‑five belongs to brands that act today.
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Doug Reed
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Use The Tariffs To Your Benefit!
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