Apr '25 • General Discussion
Sharing thoughts as they arrive...
Working on a client project, writing, researching, watching random social media posts for insight into the community and identifying a target market. AND IT HIT ME - "it" being this thought.
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The target audience, if I am targeting an audience I am going after them, setting my sights, "I'm gonna close me a sale" Jethro.
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Attraction is WAY better.
Right. Duh!
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Targeting an audience vs attracting an audience are two separate yet equal steps.
Target the audience so I know who I am writing to.
Write to the audience so they know I get them.
Produce magnetic content.
- touch their pain points
- provide a solution
- reveal skills in a way that builds confidence
- posture in a way that says you are selective in choosing clients
- inspire them
- All accomplished through stories
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Sharing thoughts as they arrive...
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