In February’s monthly workshop, we went through the 10 email sequences EVERY business needs to help improve their nurturing and sales game. Make sure you are on the list for the next event! www.BAMRSVP.com Resources from the workshop: - www.onlinemarketingsimplified.com - www.diymarketing.academy
Email marketing is a crucial aspect of digital marketing and it can be challenging to navigate the various strategies available. Two important email strategies that businesses often use are nurturing emails and follow-up sequences. While both strategies are used to engage with customers and drive results, they have different goals and should be used differently. Nurturing emails are designed to build relationships and educate your audience. They aim to provide valuable information to your subscribers and keep them engaged with your brand. Nurturing emails can include things like educational content, helpful tips, or industry insights. These emails are meant to be informative and build trust with your audience over time. On the other hand, follow-up sequences are focused on closing the deal. They are typically used after a potential customer has taken some sort of action, such as filling out a form on your website or making an initial purchase. Follow-up sequences can include things like promotional offers, reminders to complete an action, or calls to action. The goal of these emails is to move the customer towards a conversion, whether that be making a purchase, signing up for a service, or taking some other desired action. In conclusion, both nurturing emails and follow-up sequences play important roles in an effective email marketing strategy. Nurturing emails help build relationships and educate your audience, while follow-up sequences focus on driving conversions. By using both strategies together, businesses can maximize their results and take their email marketing game to the next level.
Marketing nurturing is a crucial aspect of maintaining a healthy dynamic between small businesses and their customers. It involves regularly engaging with customers through personalized content, promotions, and feedback. This approach is essential for building trust and loyalty with the audience, which is vital for the success of a small business. One of the main benefits of marketing nurturing is that it improves customer satisfaction. When customers feel like they are valued and appreciated, they are more likely to return to the business and recommend it to others. This can lead to increased sales and growth for the business. Another advantage of marketing nurturing is that it helps small businesses stand out from the competition. By providing personalized content and promotions, a business can differentiate itself from others in the industry. This can help attract new customers and retain existing ones. However, marketing nurturing is not just about sending out emails or promotions. It's also about listening to customers' feedback and using it to improve the business. By gathering feedback through surveys, reviews or social media, small businesses can understand their customers’ needs and tailor their services accordingly. In conclusion, marketing nurturing is a powerful tool that small businesses can use to build strong relationships with their customers. By regularly engaging with customers through personalized content, promotions, and feedback, small businesses can improve customer satisfaction, drive sales and growth, and stand out from the competition. A strong relationship with customers is key to the success of a small business.
As small business owners, it's important to understand the power of creative copy when it comes to generating leads. From crafting headlines that grab attention to writing product descriptions that convert, the words you use can make all the difference. At Genie Rocket, we specialize in helping small businesses like yours utilize copy to drive results. One strategy we often employ is creating a strong value proposition. This is a statement that clearly communicates the unique value your product or service offers to potential customers. Another tactic we recommend is the use of social proof. This can be testimonials from satisfied customers, or statistics that demonstrate the effectiveness of your product or service. But perhaps one of the most effective strategies is creating a sense of urgency. This can be done through limited-time offers or by highlighting a problem that your product or service solves. At Genie Rocket, we understand the unique challenges small businesses face and run into these same challenges on a day to day basis. That's why we want to share with you what we've learned so you can better market your services or products. So next time you build a new lead magnet, give some of these messaging tactics a try! #marketing #genierocket #copywriting #leadmagnets
The messaging used in a lead magnet is crucial because it is the first point of contact that a potential lead has with your business. It sets the tone for the rest of the nurturing process and can determine whether or not the lead is interested in engaging with your business further. A lead magnet is a piece of valuable content that is offered in exchange for a prospect's contact information, such as an email address. It's used to attract and nurture leads by providing them with something of value that is relevant to their needs or interests. In order to be effective, the messaging used in a lead magnet needs to be clear, concise, and compelling. It should clearly communicate the value that the lead magnet offers and how it will benefit the prospect. By focusing on crafting messaging that resonates with your target audience, you can increase the chances of turning leads into customers and achieve better results from your lead magnet strategy. Don't miss out on the opportunity to learn more about lead magnet strategies for your small business. Join us at our free "BAM - Be A Marketer Workshop" this Friday at 2pm and blast off with Genie Rocket to new heights in your marketing efforts. 🚀 #copywriting #marketing #leads #nurturing #smallbusiness #GenieRocket"
Hey everyone! I wanted to start a discussion about the pros and cons of using visual emails versus text-based ones. On the pro side, visual emails can be more visually appealing and can grab the attention of the reader more easily. They can also be more effective at conveying complex information or ideas through the use of charts, graphics, and other visual elements. However, there are also some cons to consider. Visual emails may take longer to load, especially for those with slower internet connections. They can also be more difficult to access for those with visual impairments, as screen readers may not be able to accurately interpret the visual elements. Overall, it really depends on the purpose of the email and the audience it is being sent to. For important or complex information, visual emails may be a good choice. But for more straightforward or time-sensitive messages, a text-based email may be more effective. What do you guys think? Do you have any experience with using visual emails in your communication? Let's chat in the comments!
Use this PDF daily to align your top priorities and hit your goals faster. If you have a team, print out and give a sheet to your team every day to fill out, have a 15 minute daily huddle to review priorities, then get after it! Use it then comment back in this post to share how it helps you get results!
Did you know that copywriting can help build trust between businesses and their audiences? Copywriting is the art of using words to persuade, inform, and engage an audience. By crafting compelling and persuasive messages, businesses can establish their authority and expertise in their field, which can help build trust with customers and improve the chances of making a sale. Investing in high-quality copywriting can be a valuable investment for any business looking to build trust and credibility with its audience. Are you looking for ways to invest in your business's copywriting? Here are a few ideas: 1. Hire a professional copywriter. A professional copywriter can help create high-quality, effective, and engaging copy for your business. This can be a valuable investment, especially if you don't have the time or expertise to write effective copy yourself. 2. Invest in copywriting training. There are many resources available to help businesses improve their copywriting skills, such as online courses, workshops, and books. Investing in copywriting training can help your business create better copy and achieve better results. 3.Set aside time for copywriting. Writing effective copy takes time and effort. Make sure to set aside dedicated time in your schedule to focus on your copywriting, and treat it as a priority. 4. Get feedback on your copy. Getting feedback from others can be a valuable way to improve your copywriting. Ask colleagues, friends, or even customers to review your copy and provide feedback. This can help you identify areas for improvement and make your copy more effective. Investing in your business's copywriting can be a valuable investment. By hiring a professional, investing in training, setting aside time, and getting feedback, your business can create better copy and achieve better results. #copywriting #marketing #investment
Thanks to everyone who attended the workshop today!! We had a packed house! Rose Coffee provided excellent coffee for us and we covered the 6 emails you need to start sending to get more results. I've attached the PDF here that you can download, and please comment below if you attended the event and let us know what you enjoyed most about it!
Happy post turkey day! Today is the day we all get FLOODED with Black Friday deals in our inbox, and dig through leftovers from the Thanksgiving Feasts that we all just had. If you're like me, you have an entrepreneur bug that's hard to shut off. I know I'm still waking up early, even on my "days off' getting my coffee, and working ON the business. Sitting at our big family table in Durango, Colorado listening to some bacon sizzle while the rest of the family is still waking up and getting ready. We're heading back home to Keller this weekend and I definitely enjoyed some amazing time in the mountains with family playing games, eating good food, snow tubing, snowboarding, and laughing around the table. It was a great refreshing time, but also a time for me to re-activate tired parts of my brain to come up with fresh business ideas. (I even recorded a podcast while I was on a chair lift!) I want to inspire you today to use your creativity and joy to continue to... Build things that matter... Come up with new ideas... Create offers for your business... Don't be afraid to fail.... I applaud you - local business builder! Keep doing the hard work that gets you closer to your goal. PS : today is the LAST DAY to get the automated sales and marketing tool, with coaching and community for a crazy deal. In short, it will help you automate your sales and marketing and get you more time freedom: https://www.diymarketing.academy/ (If you see this AFTER Black Friday, you won't get the same bonuses, but you should still join :) Cheers!
I learned these from Billy Gene (credit where credit is due) and now sharing with you! The most important part here is that you are authentic with the content inside the email and make sure it is relevant to the subject line. The goal is NOT to TRICK people, is to make them CURIOUS. These are proven subject lines that do work, BUT you’ll lose your trust with your audience quickly if you don’t deliver in the promise of your subject line. Think of these as good starting points or frameworks to use for email marketing. Feel free to customize these, start using them , and see your open rates increase! 🔥MAKE IT PERSONAL 1. "First Name", can I give you money? 2. We got that "First Name"! 3. here "First Name"! 4. A weird invitation for "First Name" 5. let's do it "First Name" 6. Letter for "First Name" 7. This is specifically for "First Name" 8. "First Name". read this while you do 🔥MAKE IT URGENT 1. I know it's Friday but... you need to read this real quick (time-sensitive) 2. Re: Next Friday 3. 3 more left (which is better for you "First Name"?) 4. Let's hop on a call today "First Name"! 🔥MAKE THEM CURIOUS 1. If I lose it all tomorrow... 2. I'll take the blame.. 3. Billy won't tell you, so I will... 23. Is this what you wanted? 4. I even texted vou.. 5. [OOPS!] We made a mistake. 6. Wrong title 7. Believe it or not... this is what you need to do... 8. Did you post this? 9. REALLY proud! 10. Will you marry me? 11. Did you hear what happened yesterday?! 12. I'll skip the BS 13. Turn the page... 14. is this unfair? (be honest) 15. . How long will it take 16. Can you take a look at this 17. My Exact Email That Got 1200-registrants in 48 hours!
Frameworks are a great way to take complicated strategies and break them down into easy-to-consume pieces. Today I'm going to teach you the 4 P's framework that will help you create clarity in all your marketing pieces. You're about to learn what they are and why they are important in every area of your marketing. This principle positions you as the guide and your customer as the hero. So, what are the 4 P's? (Rather watch a video? 🎥 Watch me teaching the 4P Framework in a short video while on a one-wheel here: https://www.youtube.com/shorts/4PyBhi126q4) ✅ Person Who are you talking to? No really, specifically WHO is the person that your message is created for? The more specific you can be, the better. It's NOT a human that lives in the United States. It needs to have the characteristics and attributes of that individual. Example: A Spartan Racer on a Keto diet that lives in Dallas. Your message to them is going to be a lot more on point than saying an athlete in the United States. If you have a larger audience or list you are sending an email out to, then think about the attributes of that tribe of people. Here are a few items to consider: - Where do they spend their time? - What stores do they shop at? - What stores do they avoid? - What are other competitors are they considering? ✅ Problem What real problem is your person facing? Don't jump into your solution here just yet. What is the biggest pain they are confronting that is preventing them from getting to point B in their life? Your solution is either going to be candy, vitamins, or a painkiller. (and the painkiller is going to get more attention than your vitamin..) Money exchanges hands when problems are solved, so really focus in on what problem you are really solving... Ask yourself these questions when working on your problem statement: - Would your person/tribe agree that this is their problem? - Is this the real problem or just a symptom of a bigger problem that needs addressing? - What's the cost of not solving this problem?
We're back for another DIY Marketing Workshop, this is going to be a GOOD ONE. We do have limited seating, sooooo make sure to RSVP Here: https://genierocket.com/events-register What you'll learn: - How to create an irresistible offer for Black Friday - How to generate more revenue without using ads - How to create more upsells to your core services - How to promote your campaign to your network PS: These events are more fun with friends! If you have a like-minded entrepreneur, bring them with you! (Make sure you send them the RSVP link:) See you there! -Brad