There are several benefits of using video in Facebook advertising, but these are our favorites.

1. Increased engagement: Video ads tend to have higher engagement rates over other types of ads, as they capture people’s attention and hold it longer.
2. Greater reach: Facebook prioritizes video content in its algorithms, so video ads are more likely to be shown to a larger audience.
3. Higher conversion rates: Video ads can be more effective at driving conversions because they allow you to show off your produc... See more