What's your brand's personality?
Your business puts off a personality - that's your BRAND.
Either accidentally or intentionally, when people think of your business, products, or services they get a feeling about them.
For example, when you think about Starbucks vs. Black Rifle Coffee Company, you get a different feeling right?
Take a look at the graphic below, sit with your team, and start having a conversation about what your brand represents NOW.
Then take a step back and answer the questions.
How do you WANT to be perceived?
Who d... See more
The Outlaw, Magician or Hero (Leave a Legacy)
The Everyman, Jester or Lover (Purse Connection)
The Creator, Ruler or Caregiver (Provide Structure)
The Innocent, Sage or Explorer (Explore Spirituality)
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