What's your brand's personality?

Your business puts off a personality - that's your BRAND.

Either accidentally or intentionally, when people think of your business, products, or services they get a feeling about them.

For example, when you think about Starbucks vs. Black Rifle Coffee Company, you get a different feeling right?

Take a look at the graphic below, sit with your team, and start having a conversation about what your brand represents NOW.

Then take a step back and answer the questions.

How do you WANT to be perceived?

Who d... See more

The Outlaw, Magician or Hero (Leave a Legacy)

The Everyman, Jester or Lover (Purse Connection)

The Creator, Ruler or Caregiver (Provide Structure)

The Innocent, Sage or Explorer (Explore Spirituality)

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