Your business puts off a personality - that's your BRAND.

Either accidentally or intentionally, when people think of your business, products, or services they get a feeling about them.

For example, when you think about Starbucks vs. Black Rifle Coffee Company, you get a different feeling right?

Take a look at the graphic below, sit with your team, and start having a conversation about what your brand represents NOW.

Then take a step back and answer the questions.

How do you WANT to be perceived?

Who d... See more