A good video sales letter (VSL) is a video that effectively promotes a product or service and invites the viewer to make a purchase. There are some key elements that help make your VSL effective.

1. A compelling and clear message. The VSL should clearly communicate the benefits of the product or service and why the viewer should buy.
2. A strong call to action. Be CLEAR about what the next steps are. The VSL should include a strong call to action that encourages the viewer to take the next step, whether... See more