Lead Magnets & Thinking Outside the Box

Expanding on our previous BAM workshop topic, an effective strategy to generate new leads is to create a unique and valuable lead magnet. But what exactly is a lead magnet and how can you make it stand out?

A lead magnet is a piece of content or offer that entices potential customers to provide their contact information in exchange. The idea behind it is to offer something of value to the customer in exchange for their contact information, which can then be used to nurture and convert them into p... See more

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