Approaching a sale with no expectations might seem counterintuitive, but it can actually be one of the most effective strategies in closing deals. When we have rigid expectations of the outcome, we tend to become more focused on the end result than on the person in front of us. This can create a rigid, one-sided interaction that can actually push potential customers away. It also can blind yourself to other, possibly far grander, opportunities.

Instead, it's important to keep the interaction as d... See more