One of the most important things to consider when designing a successful nurturing campaign is how many touch points you should include. A touch point is any interaction between your business and a potential customer, such as an email, social media post, or blog post.

While there's no one-size-fits-all answer to this question, most successful nurturing campaigns involve a series of touch points that gradually build trust and familiarity with the customer. In general, we recommend aiming for betwe... See more