One of the most important things to consider when designing a successful nurturing campaign is how many touch points you should include. A touch point is any interaction between your business and a potential customer, such as an email, social media post, or blog post.
While there's no one-size-fits-all answer to this question, most successful nurturing campaigns involve a series of touch points that gradually build trust and familiarity with the customer. In general, we recommend aiming for between 5 and 7 touch points in your campaign.
At the heart of a successful nurturing campaign is the goal of providing valuable and informative content to your potential customers. Each touch point should offer something of value, such as a helpful tip, an interesting article, or a free resource.
To make the most of your touch points, it's important to have a variety of different templates and strategies at your disposal. Here are a few examples:
- The "How-To" Template: This type of touch point provides a step-by-step guide to solving a problem or achieving a goal. For example, if you run a fitness business, you might offer a "How to Get in Shape in 30 Days" guide.
- The "Expert Interview" Template: This type of touch point involves interviewing an industry expert and sharing their insights and advice. For example, if you run a marketing business, you might interview a successful marketer and share their tips for success.
- The "Case Study" Template: This type of touch point involves sharing a real-world example of how your product or service has helped someone achieve their goals. For example, if you run a financial planning business, you might share a case study of how you helped a client retire comfortably.
By using a variety of different touch points and templates, you can keep your nurturing campaign fresh and engaging, and help potential customers see the value in your product or service. So if you're ready to start building a successful nurturing campaign, start with a few key touch points and see where the journey takes you!