Sometimes, when we go to shoot a Facebook Ad Video, we start with an explosion of ideas of what needs to go in the video, all the background info about our business, our grandmother's maiden name, etc...

Stop right there.

A Facebook Ad shouldn't be where you give your life story. Keep it specific to the offer.

Your Facebook Ad should be the curiosity hook, or the catalyst that gets your dream customer to say "tell me more". We're all about frameworks here, because they give us specific parameters t... See more