Advertising on Facebook already can be such a rollercoaster. But during the holidays, you may notice that your ad spend isn't as fruitful as it was during the rest of the year.

This isn't just you! The stats tell the same story.

In fact, CPMs (Cost Per 1000 Impressions) rise about 10-15% from Black Friday - December 7th. Not terrible. The real hike comes from December 8th - December 25th, when advertisers see an increase of 30-40% in CPMs! That'll really turn you into a Scrooge.

These numbers are f... See more