It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company.
Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting.
But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness.
#4 Better Affordability
Facebook ads are low cost. Plain and simple.
Similar to most “pay-per-click” style ad builders, Facebook Ads are openly accessible to all businesses, along with the Facebook Ad management tool. The cost for your business is simply the associated price of the ongoing ad budget.
The initial investment needed to start facebook ads is influenced by a number of different variables, but generally speaking most businesses should expect to pay a range between a few cents to a few dollars per click. That being said the overall price tag on CPC seems to be trending downward across most business types, but primarily businesses in the apparel, travel, and retail sectors. Due to this the ROI in most cases tends to be very high for Facebook ads.
In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!
Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.