It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company.
Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting.
But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness.
#3 Better Ad Types
The third benefit to running facebook Ads on our list is the fact that the social media mogul has such a diverse range of ad types, including ones that aren’t available via other avenues. There are a multitude of ad types to utilize. Ranging from photo, video, stories, messenger, and many more, Facebook ads are sure to have the appropriate style to fit your business endeavors.
One of the benefits of advertising on Facebook for your business is that you’re not limited to certain ad types and aren’t locked into plain text ads. In fact these ad types cater better to branding since they give marketers the ability to create visual, creative, graphic-styles ads with multimedia elements: video, photo, text etc.
In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!
Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.