It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. One such benefit is Micro Targeting.
While micro-targeting is a service that is provided on most social media platforms, the factor that sets Facebook apart from the rest is the IMMENSE well of data from which the company pools its information from. This allows your ads to target SPECIFIC audiences based on your individual business needs.
Facebook’s ads provide extremely targeted options. Businesses can define their audiences based on specific categories and then set up campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising is that you can also target people who have previously interacted with your brand.
This capacity of input is one of the advantages of Facebook ads that classic searches don’t offer. Because of the nature of search engines, ad networks like Google and Bing aren’t able to provide as much detailed information for specific targeting.
In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!
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