15d • General discussion
Plug and play viral idea # 2 - Wabi Sabi
🎥 The Idea: “Wabi-Sabi Giveback Challenge”
Concept: Give away something “not perfect” (imperfect, cracked, flawed) but turn it into a huge, feel-good giveaway — celebrating imperfection. Then challenge others to do the same.
Why? The “wabi-sabi” philosophy (celebrating imperfection) is trending right now on TikTok. MrBeast is all about big giveaways + stunts + emotion — this marries that with a very timely micro-trend.
🧩 How to Execute (Short Format, ~30–60 sec)
- Hook (first 3–5 seconds): “What if I gave someone something broken… and changed their life?” Visual: You holding a visibly cracked or “flawed” item (could be anything — phone, mug, shoe, whatever is relevant to your niche).
- Build Suspense / Value: Show a few “flawed” items: “This mug has a huge crack. This gadget doesn’t work 100%. This design was a misprint.” Explain: “But I’m giving these away — not because they’re broken, but because they’re unique.”
- Giveaway Moment: Cut to you surprising someone: “I want you to have this. Take it, fix it, or just enjoy the story behind it.” Show their reaction.
- Challenge / Call to Action (CTA): “Now, I challenge 3 people/brands to do the same — give away something imperfect, share the story, and tag me.” Add a contest twist: “Best wabi-sabi gift + story gets $X, or a special bundle / free service.”
- Closing: “Because sometimes, the imperfect things are the most valuable.” Flash your brand or logo, show a quick tagline.
💡 How It Works for Different Industries
- E-commerce / Retail: Use broken or “seconds” items (factory defects, returns) and build a feel-good campaign around giving them away.
- Service Business (e.g. coaching / marketing): Gift someone a “flawed” session — maybe a raw, unedited coaching call or audit — and then challenge other coaches to do the same.
- Fitness / Wellness: Give someone a “failed” workout record (like a time they failed to hit a goal) but reward their effort — then challenge others to share and reward theirs.
- Tech / SaaS: Give away a beta or buggy version of your software (or a “broken” feature) — walk someone through fixing it. Use it to highlight how even imperfect things can be valuable.
🔗 Tying in What’s Trending (Nov 2025)
- Wabi-Sabi Trend: This philosophy is going viral on TikTok.
- Lying Game / Honesty Trend: While the “Lying Game” is trending, the wabi-sabi challenge pivots: it’s about radical honesty and imperfection.
- Relatability & Authenticity: People are gravitating toward content that embraces flaws rather than perfection.
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Plug and play viral idea # 2 - Wabi Sabi
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