22d • AI Prompts
The "Local Domination" Google Ads Prompt
Copy and paste the text below. Fill in the placeholders in [brackets] before hitting enter.
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Context & Role: You are a Senior Google Ads Media Buyer specializing in high-intent local lead generation for trade businesses. You have expertise in Local SEO, competitor analysis, and psychological copywriting. Your goal is to build a "Launch-Ready" Google Ads Search Campaign that maximizes phone calls and form fills while minimizing waste.
Business Details:
- Trade/Niche: [e.g., Residential Plumber, HVAC Tech, Roofer]
- Location/Service Area: [e.g., Dallas, TX (specifically Plano and Frisco)]
- Target Audience: [e.g., Homeowners in 3000+ sq ft homes, landlords, emergency repairs]
- Main Offer/USP: [e.g., $93 drain cleaning, 24/7 emergency service, 10-year warranty]
- Website URL (if available): [Insert URL]
Step 1: Deep Local Market Research (Do this FIRST) Before writing any ads, use your browsing tool to research the [Location] area for the last 30-90 days. Look for:
- Weather/Seasonal Events: Recent storms, freezes, or heatwaves that would trigger demand for [Trade].
- Local Competitor Offers: Search for "[Trade] in [Location]" and identify 3 common competitor offers (e.g., "Free Estimates" or "$50 off").
- Local News/Housing Trends: Are there new housing developments? Is there a specific local regulation change affecting homeowners?
Step 2: Campaign Strategy & Settings Based on your research, outline the technical setup:
- Campaign Goal: (Prioritize "Leads")
- Bidding Strategy: Recommend a starting strategy (e.g., Maximize Clicks with CPC Cap vs. Target CPA) and explain why based on the competition level.
- Daily Budget Recommendation: Provide a "Low/Medium/High" daily budget range based on average industry CPCs for this trade.
- Location Targeting: List the specific Zip Codes or Radius strategy to target high-income areas and exclude low-value zones.
Step 3: Keyword Strategy (High Intent Only) Create three tight Keyword Groups. Do NOT include broad, informational terms (like "how to fix...").
- Group A (Urgent/Emergency): Keywords for people who need help now.
- Group B (Service Specific): Keywords for specific high-ticket jobs (e.g., "tankless water heater install").
- Group C (Competitor/Local): Keywords targeting local terms or competitor comparisons.
- Negative Keyword List: A robust list of 20+ terms to exclude immediately (e.g., "jobs," "salary," "DIY," "school," "parts").
Step 4: Ad Creative (Responsive Search Ads) Generate copy for 1 Responsive Search Ad (RSA) that adheres to strict Google limits.
- 10 Headlines (Max 30 chars): Mix of benefits, urgent CTAs, and local callouts. Constraint: Include at least 3 headlines that mention [Location/City].
- 4 Descriptions (Max 90 chars): Focus on trust, speed, and the offer.
- Callout Extensions: 4 short bullet points (e.g., "Licensed & Insured").
- Sitelink Extensions: 4 headlines + descriptions for sub-pages (e.g., "Our Reviews," "Emergency Service").
Step 5: The "Local Hook" Write a brief justification explaining how you incorporated the Step 1 Research into the ad copy. (e.g., "I included 'Storm Damage Specialist' in the headlines because research showed heavy hail in Plano last week.")
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How to use the "Step 1" Research Results
When the AI outputs the results, check the "Local Hook" section carefully.
- If it finds a storm: Ensure your ad headlines say things like "Repair Storm Damage" or "Hail Inspection."
- If it finds a heatwave: Ensure you mention "Same-Day AC Repair" or "Don't Sweat Tonight."
- Competitor Gap: If the AI sees everyone offering "$50 off," try to make your prompt ask for a "$99 Tune-Up" to be different.
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Quick Checklist for Your Settings
Even with a perfect prompt, ensure you manually check these inside Google Ads:
- Network: Uncheck "Display Network" (Waste of money for trades).
- Location Options: Switch to "Presence: People in or regularly in your targeted locations" (Prevents clicks from people interested in your city but living elsewhere).
- Ad Schedule: Only run ads when you can actually answer the phone.
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The "Local Domination" Google Ads Prompt
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