Just thought I would publish my lead flow for you all to use if you are running paid ads.
Burn this into your brain and you will better understand how leads should be managed inside of Highlevel.
In some cases you will need to activate certain steps manually like the 10-day Drip, or Long Term Educational Drip, any promotional offers, reactivation campaigns, etc... These things can be activated using Tags in most cases. I will publish a Tag List that explains what each tag does.
Enjoy!