Most people don’t realize Airtable has its own built-in automation feature. You can actually build small, powerful workflows inside Airtable itself — no third-party tools needed.
Here’s an example:
- Trigger: “When a new record is added to a table”
- Action: “Send an email” or “Post a message in Slack”
- Or even “Update another record automatically”
This is perfect for quick tasks or small teams that want to stay lightweight.
Later, you can scale to Make or Zapier when you need more power — but Airtable automations are an underrated place to start.