Many people build automation just for the sake of it — but tools only make sense when they serve a clear business goal.
Before creating any workflow, ask yourself:
- Does this process align with my business strategy?
- Does it help me serve clients better or scale faster?
If the answer is yes, automate it. If not, it’s just digital noise.
Remember: the smartest automations are the ones that support real business outcomes — revenue, retention, or time freedom.