8d (edited) • Newsletter 📰
This Week in Marketing — Find Your Formats (2025)
Viral videos aren’t about luck—they’re about structure. In this issue, we break down the proven content formats that keep creators consistent, scalable, and yes—sometimes viral.
- Top Insight #1 — Pick a Format, Not a Random Idea
Creators who grow fast don’t wing it. They find a format that works—and repeat it. Why? Because the algorithm and your audience both love predictability with a twist.
- Top Insight #2 — Your Life = Content (If You Frame It Right)
Your everyday stories can be magnetic—if they start with curiosity.
❌ “Here’s my morning routine.”
✅ “I tried waking up at 5am for 7 days. Here's what actually happened.”
1. Format to Try — Teach Something Useful
Educational content always works.
“3 settings to fix your iPhone camera” > “Watch me vlog.”
Teach fast. Offer value. People come back for more.
2. Format to Try — Reactions & Challenges
Human curiosity is a cheat code. Will they win? Will they mess up? Will they scream?
From giveaways to “guess that brand,” this style keeps people watching to the end—exactly what the algorithm wants.
3. Skill Showcase + Twist = Scroll Stopper
Talent is powerful. But surprise makes it viral.
Pretend to bomb, then crush it. Start awkward, end elite. That journey = retention gold.
4. Skits, Inside Jokes & Audience Comments
Skits work best when people say: “That’s literally me.”
Bonus: Turn your comments into content. If your audience isn’t giving ideas yet—seed a few to get started.
- Word of the Week — Format
A format isn’t a trend. It’s a system. Something you can repeat, remix, and grow with. Build your own, then dominate your lane.
- Quick Tip
Draft one idea in each format bucket:
🗓 Everyday Life | 🎓 Educational | 😲 Reactions | 🎯 Challenges | 🎨 Skills | 🎭 Skits | 💬 Comments | 📈 Trends
Then ask: which feel most you? That’s your lane.
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This Week in Marketing — Find Your Formats (2025)
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