2d • Newsletter 📰
This Week in Marketing — Creating Engagement (2025)
Let’s go deeper than likes. Because real growth happens in the comments. When people talk, argue, laugh, relate, or react — you’re not just creating content, you’re creating connection.
- Top Engagement Insight #1 — Comments Are Content
Most creators treat comments like a side effect. But smart ones engineer them. More commenting = more time spent = more watch time. And the algorithm eats that up.
- Top Engagement Insight #2 — Stir the Pot (Gently)
You don’t need drama. Just friction. Crocs. Pineapple on pizza. Silent vlogs. Ask a polarizing question and stay neutral. Let your audience do the debating.
- Top Engagement Insight #3 — Relatability = Replies
Nostalgia and shared experiences drive community. “Remember this?” or “Anyone else feel this way?” turns viewers into participants. And participation is what scales.
- App of the Week — Sprout Social: Smart Inbox
The fastest way to human replies at scale. Manage every DM, comment, and tag from one place—without dropping the ball on a single convo.
- Marketing Hit of the Week — Ryanair’s Comment Sections
Ryanair doesn’t just post funny content—they reply with even funnier comebacks. Their comment sections feel alive. That’s how you turn followers into fans.
- Marketing Word of the Week — Conversation Design
It’s not just what you post—it’s what your content invites. Great content sparks a conversation. The best creators plan for replies before they ever hit upload.
- Quick Tip
Reply to the first 20 comments with personality. Not just “thanks”—ask follow-ups, drop emojis, or start side jokes. People stick around longer when it feels like a party, not a post.
- Want to Build This Into a System?
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This Week in Marketing — Creating Engagement (2025)
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