22d (edited) • Newsletter 📰
This Week in Marketing — Algorithm Alignment
Creators who scale don't just post—they understand the system. Here's how the algorithms on TikTok, Reels, and Shorts really work in 2025.
- Top Insight #1 — Watch Time > Everything
If your video doesn't hold attention, it won’t spread. Completion rate (especially in the first 3 seconds) is the strongest signal.
👉 Keep viewers hooked. Fast.
- Top Insight #2 — Fast Engagement Wins
Likes, shares, and comments matter—but speed matters more. Early momentum tells the platform: “Show this to more people.”
- Tactic of the Week — Metadata is Your SEO
Think of your captions, hashtags, and visuals as search fuel. When your video matches what people are looking for, reach multiplies.
- Format Tip — Authority Beats Variety
Posting consistently in your niche builds trust—with your audience and the algorithm. Repeat what works. Own your lane.
- Word of the Week — Relevance
It's not about being broad. It's about being specific. The more dialed in your topic, the faster your content finds the right audience.
- Quick Tip
Hook early. Think: “Would I stop scrolling in the first 3 seconds?”
If not, rewrite it.
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This Week in Marketing — Algorithm Alignment
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