Motivational Monday
ARC Positioning Reset Exercise
If your business feels slow, it’s usually not an effort issue.
It’s a perception gap.
Most people are marketing what they do. Buyers respond to what they become.
Copy this into ChatGPT:
PROMPT TO COPY
“I help [type of person] who currently feel [current frustration].After working with me, they become the kind of person who [identity shift].
Rewrite my offer positioning so it focuses on identity transformation instead of tasks or features.
Then:
  1. Give me a stronger ‘before → after’ statement.
  2. Rewrite my bio in 2 sentences centered on transformation.
  3. Give me one authority-building content post that reinforces this identity shift.”
Then update ONE thing this week:
• Bio
• Headline
• Pinned post
• Offer description
Not everything. Just one lever.
Because growth isn’t voARC Positioning Reset Exercise 🌿
If your business feels slow, it’s usually not an effort issue.
It’s a perception gap.
Most people are marketing what they do.
Buyers respond to what they become.
Copy this into ChatGPT:
PROMPT TO COPY
“I help [type of person] who currently feel [current frustration].
After working with me, they become the kind of person who [identity shift].
Rewrite my offer positioning so it focuses on identity transformation instead of tasks or features.
Then:
Give me a stronger ‘before → after’ statement.
Rewrite my bio in 2 sentences centered on transformation.
Give me one authority-building content post that reinforces this identity shift.”
Then update ONE thing this week:
• Bio
• Headline
• Pinned post
• Offer description
Not everything. Just one lever.
Because growth isn’t volume.
It’s clarity.
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1 comment
Melissa Burgess
4
Motivational Monday
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