20d • Tools and Resources
Sell The OUTCOME
This is a typical sell the feature and benefits from a carrier: "Start selling the benefits of Index Lock"
Ask the question for your prospect's sake... How does this feature deliver their desired outcome?
Do you know your prospect's desired outcome?
Can they see themselves living what they want?
The vision they have gives them the feeling they can achieve it... they will move toward that feeling because its good.
Don't sell features - SELL DESIRED OUTCOME THAT GIVE THEM HOPE
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Sell The OUTCOME
