On today's live I streamed two short lessons on scaling your business, and the message was clear:
1. Fall in love with your ideal client, not your product
Know what they want, what they need, what slows them down, and what would feel like a dream solution to them.
2. Make your offer irresistible
Remove friction. Make it easy for them to say, βTake my money!!β
3. Over-deliver
Or in my words: surprise and delight your people. Small touches create lasting loyalty.
As you watch the replay, reflect on this:
β¨Whatβs one simple way you can reduce friction and add more value to your clients this week?β¨
Replay is below β Enjoy!