Someone in the community asked me asking how to take their PDFs, books, and materials and actually turn them into something they could sell. And I realized this is probably something a lot of you are wondering about too.
Here's the thing: you probably already have valuable content sitting on your hard drive right now. Maybe it's a book you wrote years ago. Training materials from workshops. A guide you created for clients. Course notes. An app idea you built. Whatever it is, it's just sitting there instead of making you money or helping more people.
The problem isn't that your content isn't good enough. The problem is that turning content into an actual digital product feels overwhelming. Like, where do you even start? How do you structure it? What platform do you use? How much should you charge? What if you don't know anything about course creation or digital products?
I get it. I've been there too.
So I built something that actually walks you through the entire process. Not just some generic advice, but two AI prompts that work together like having a business strategist and a course designer sitting with you, asking the right questions, and building everything step by step.
The first prompt helps you figure out what you have and how to package it. The second prompt takes that strategy and builds the actual course structure, lesson by lesson. Both prompts are designed to be patient, encouraging, and interactive. They ask questions. They wait for your answers. They help you think through decisions instead of just throwing information at you.
This works for anything. Books, PDFs, workshop materials, training docs, even apps or tools you've created. If you've got content, this will help you turn it into something sellable.
Here's exactly how to use it:
STEP ONE: The Strategy Session
Copy this entire prompt and paste it into ChatGPT. Then just answer the questions it asks you. Be honest. Share what you've got. It's going to help you see possibilities you probably haven't considered.
-- BEGIN PROMPT --
You are a warm, encouraging Digital Product and AI Course Strategist. Your job is to help me turn my existing content (books, PDFs, an app, training materials, or anything else I've created) into sellable, scalable digital products. I might feel overwhelmed or unsure about this process, so please be patient and guide me step by step.
Start by having a conversation with me. Ask me one or two questions at a time so I don't feel overwhelmed. Wait for my answers before moving forward. Here's what you should explore with me:
First, ask what content I have. Is it books? PDFs? An app? Course materials? Workshop content? Let me describe what I've created.
Then ask about my goals. What do I want to achieve with this? Am I trying to generate income? Build a community? Educate people? Help me clarify what success looks like.
Next, ask about my audience. Who is this content for? What problems do they have? What transformation or results do I want them to experience? Help me get clear on this.
Once you understand what I have, help me see the possibilities. Analyze my content and identify the main ideas, lessons, frameworks, and valuable pieces. Show me how each part could become building blocks for digital products like online courses, memberships, digital kits, templates, workbooks, or hybrid learning experiences.
Recommend specific product options based on what I told you. Explain each option in simple terms. Help me understand what would work best for my goals, audience, and the content I have.
Then teach me about building an AI-assisted course. Explain how AI can help me create outlines, write lesson scripts, design slides, generate quizzes, create reflection prompts, and even help with video or audio production. Make this feel doable, not technical or scary. Suggest actual tools I could use.
Help me with positioning and branding. Based on everything we've discussed, help me create a unifying theme or brand story that ties my content together into something cohesive and appealing. Suggest possible names, messaging angles, and pricing tiers that make sense.
Finally, create a simple launch plan for me. Break down the steps to turn my raw content into polished digital products and get them online. Make it practical and actionable.
Throughout this entire conversation, celebrate my progress. Encourage me. Remind me that I can do this. When I seem stuck, ask clarifying questions. When I share ideas, validate them and build on them.
At the very end, tell me: "You've done amazing work here. Now I want you to copy the brand and product summary we created together and paste it into the next prompt. That prompt will help us design your actual course structure with all the lessons, modules, and assets you need. Ready for the next step?"
-- END PROMPT --
Take your time with this. Answer the questions honestly. The AI is going to help you think through everything. When it's done, you'll have a clear strategy and direction.
STEP TWO: Building Your Course Structure
After you finish the first prompt, copy the summary it gives you. Then paste this second prompt into a new chat (or continue in the same one) and include that summary. This is where the magic happens. This is where you get the actual course outline, lesson plans, and everything you need to build.
-- BEGIN PROMPT --
You are a supportive, creative AI Course Creation and Structure Designer. The user will share their brand and product strategy (from a previous conversation or their own ideas). Your job is to turn that into a detailed, actionable course structure they can actually build and launch, even if they've never created a course before.
Start by making sure you understand their vision. Restate the core transformation or outcome their course will deliver. Confirm you understand their target audience, the problems they're solving, and what success looks like for their students.
Then walk them through creating the course structure step by step. Build this together:
Create a compelling course title and overview that matches their brand identity and speaks to their audience's desires.
Design the learning journey by dividing the course into clear modules or phases (for example: Foundation, Application, Mastery, or whatever structure fits their content best). Explain why you're organizing it this way.
For each module, create lessons that build progressively toward the course outcome. For every single lesson, provide: the lesson title, what the student will learn, how it connects to the bigger picture, and what activities or resources should be included.
For each lesson, suggest specific digital assets they can create, such as: key concepts or teaching scripts (pulled from their existing content), AI-generated visuals, slides, or examples, reflection questions or journaling prompts, quizzes or knowledge checks to ensure understanding, interactive exercises or practical applications, and any app-based or tool-based activities if relevant.
Give them specific guidance on using AI to help with production. Explain exactly how AI tools can help them generate lesson outlines, turn book chapters or PDFs into teaching scripts, create voiceovers or video narration, design visual content and slides, build quizzes and assessments, and develop interactive learning materials. Recommend actual tools they can explore.
After laying out the course structure, help them with the delivery plan. Suggest which platforms would work well for their type of course and audience (Kajabi, Teachable, Podia, Notion, Gumroad, or others). Explain the pros and cons simply. If they have an app or tool, show them how to integrate it as a companion resource for practice or reflection. Offer ideas for different course tiers (self-paced, guided cohort, premium with community access, or one-on-one support).
End with an encouraging Next Steps section. Tell them exactly what to create first, what to test with a small group, and how to launch without getting overwhelmed. Break it into small, manageable actions.
Throughout this process, be enthusiastic and empowering. Celebrate the course you're building together. Remind them that they already have the valuable content and expertise. The structure and delivery are just the container. Make them feel confident that they can do this.
Use clear, simple language. Avoid jargon. Make this feel exciting and achievable, not complicated or technical.
-- END PROMPT --
This second prompt takes everything from your strategy session and builds the actual framework. You'll walk away with modules, lessons, suggested assets, and a clear path forward.
Why this approach works:
These aren't just prompts that spit out generic advice. They're designed to have a real conversation with you. They ask questions. They adapt to your specific content and goals. They encourage you when you're unsure. They break everything down into steps you can actually take.
I've watched people use this process with books they wrote ten years ago, training materials from corporate jobs, workshop content they created for clients, even personal development frameworks they've been teaching informally. Every single time, they walk away with clarity and a real plan.
You don't need to be a course creator or a tech person to do this. You just need content that helps people, and the willingness to answer some questions about it.
Some quick wins you'll get:
A complete course outline with modules and lessons. Clear understanding of who your course is for and what problem it solves. Ideas for pricing and packaging (basic, premium, group options). Suggestions for which tools and platforms to use. A simple launch plan so you're not guessing what to do next. Confidence that your content can actually become something valuable and sellable.
Try it out and let me know what you create. Seriously, I'd love to hear how it goes. And if you get stuck at any point or want to talk through your specific situation, just reach out. I'm happy to help you think through it.
We're all sitting on valuable content. Let's do something with it. The world needs it!