How to understand your ideal client's problems at a deeper level...

You know that feeling when you KNOW your offer is gold ~ but when you sit down to write about it, every email sounds the same? BLAH!

Or worse ~ you're staring at a blank page thinking "I have no idea what angle to take for this launch"?

That's exactly why I built OFFERBuzz!

Here's the thing: Within your ICA, there are dozens of micro-buyer personas you can speak directly to. OFFERBuzz helps you uncover the daily problems, struggles, and desires of each one ~ so you never run out of angles or messaging ideas.

Why should you use OFFERBuzz:

Many of us have broad ICAs even though we've "niched down." For instance, "women coaches" is not very specific. We need to understand her at a deeper level.

This is what OFFERBuzz helps you figure out.

Here's how this works in practice (and this is my real-life example that I just did):

1. I am launching a new program in mid-February called SCALE WITHOUT HIRING.

I'm working with a new business coach who's helping me refine the offer and how I sell it. As I go through the frameworks she teaches, I'm updating my ICA and the language I use to communicate the results, value, and outcome of this new offer.

🏃‍♀️‍➡️ENTER OFFERBUZZ.

2. I gave OFFERBuzz the work that I've done to date on the new offer my ICA and my Sales Page. it helps me create 5 distinct buyer personas for my ICA. (Same type of woman but with unique challenges, different age brackets, different daily struggles, problems, desires, etc. I'm also giving OfferBuzz information that i've created with my AI Director of Marketing.

3. I can focus on the buyer personas that resonate the most, and from there, OFFERBuzz creates objections and responses, unique angles, voice of customer struggles, email ideas, etc. It gives me a well-defined list of the top three problems my ideal client faces and the solution my program offers.

4. Now I have a 28-page positioning and messaging document that I can use for my upcoming launch. And I feed this new document back into my AI Directors.

Why is this important...

When you're in the middle of a launch, the last thing you want to be is out of ideas for content.

When you have a document and a tool like this at your fingertips, you can create your entire launch plan based on what your ideal clients need to hear in order to buy

This is a lifesaver for somebody like me who struggles with getting my gazillion ideas out of my head and into words (thank you, middle-aged, ADHD-brain).

If you have access to OFFERBuzz ~ dive in now.

Your next launch messaging isn't going to write itself (but OFFERBuzz will help you nail it faster than you think).

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How to understand your ideal client's problems at a deeper level...